23rd September 2014
Britcom has this week launched a fresh new website with the aim of improving user experience, whilst also introducing their extensive product range. As one of the UK’s leading suppliers and exporters of used commercial vehicles, trailers and plant machinery, the company has not only a thriving UK operation, but also exports to many foreign markets, including Africa, the Caribbean and the Far East.
Britcom’s Managing Director, Chris Urwin, explained the decision to update the company’s website:
“We see ourselves as pioneers in the used commercial vehicle market and constantly strive to improve the experience that we provide. Thanks to the Britcom Promise, our customers have peace of mind when buying from us. We wanted to carry this level of service through to our website, and with the company launching its revamped brand logo, branching out into the used vans market, and looking towards new expansion opportunities, now seemed the ideal time to refresh our website.”
The new site offers an intuitive design, with the main navigation reflecting Britcom’s five core product areas; tractor units, rigid trucks, trailers, plant machinery and now vans. Users are able to refine their search further by selecting subcategories within the main section they have accessed.
Rachel Reed, Britcom’s Marketing Manager, was very upbeat about the new site structure:
“Whilst our old site served us well for many years, we believe that the new layout is much more in line with current website design trends. The new navigation serves to bring our available products to the forefront, making it much quicker and easier for our customers to find the vehicle or machinery that they require. We have also combined the new site launch with a refresh of Britcom’s branding, which we feel better reflects our modern and forward thinking approach to business and sleek new website”
In addition to supplying used commercial vehicles, Britcom have a team of engineers that provide a range of specialist services, including truck chassis conversions, trailer body building and trailer manufacturing. This is complemented by a purpose built body and paint shop, which provides accident repair, painting and refurbishment services. Export customers receive essential aftersales support through Britcom’s export parts department.